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	<title>Evan Meagher &#187; Marketing</title>
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	<description>Pragmatic design and tech</description>
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		<title>Doing good work is the easiest marketing you can get</title>
		<link>http://evanmeagher.net/2008/12/doing-good-work-is-the-easiest-marketing-you-can-get</link>
		<comments>http://evanmeagher.net/2008/12/doing-good-work-is-the-easiest-marketing-you-can-get#comments</comments>
		<pubDate>Fri, 26 Dec 2008 20:49:00 +0000</pubDate>
		<dc:creator>Evan</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://evanmeagher.net/?p=44</guid>
		<description><![CDATA[Among my share of presents this Christmas was Kurt Vonnegut&#8217;s Armageddon In Retrospect, a collection of his writings on war and peace. Having so far read only the introduction written by Vonnegut&#8217;s son, I&#8217;m already ripe with material to write about: When I complained about being paid fifty dollars for an article that had taken [...]]]></description>
			<content:encoded><![CDATA[<p>Among my share of presents this Christmas was Kurt Vonnegut&#8217;s <a href="http://www.amazon.com/Armageddon-Retrospect-Kurt-Vonnegut/dp/0399155082">Armageddon In Retrospect</a>, a collection of his writings on war and peace. Having so far read only the introduction written by <a href="http://en.wikipedia.org/wiki/Mark_Vonnegut">Vonnegut&#8217;s son</a>, I&#8217;m already ripe with material to write about:</p>
<blockquote><p>When I complained about being paid fifty dollars for an article that had taken me a week to write, he [Kurt] said I should take into account what it would have cost me to take out a two-page ad announcing that I could write.</p></blockquote>
<p>The message here is simple: if you are in a profession where your work is viewed publicly, then <strong>you should worry less about how much you&#8217;re being paid, and more about doing good work.<br />
</strong></p>
<p>Why? Because if your work is <em>publicly displayed</em> (be it in print, the web, or whatever), then it serves as an advertisement for you skills. If you&#8217;re a designer, the best marketing you can do is to create attractive products that accomplish what clients want. A happy client will be more likely to share his happiness with others, thus shooting business your way. <a href="http://garyvaynerchuk.com/index.php?s=word+of+mouth&amp;x=0&amp;y=0">Word of mouth has exploded</a>.</p>
<p>If you&#8217;re a developer working for a company of any size, write the best code you can and make sure others know about it. If you&#8217;re a writer, write your ass off. Your name is wherever your words are, so every article you get published is active marketing.</p>
<p>If you&#8217;ve got the chops, flaunt them and reap the rewards.</p>
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