Digg Button Optimism
While walking to and from class the other day, I listened to a podcast of Daniel Burka, digg’s creative director, speaking at Web Directions North back in January. He discussed many of the design choices they’ve made at digg and Pownce, including the sites’ initial layouts and digg’s infamous comments section. One thing that I found particularly interesting was what he said about the digg button.
One of the most powerful things about digg is that you come and you hit a button and the number goes up by one. It’s not a question of you like it or you don’t like it, it’s just kind of if you like it, hit it. That’s really important, I think. And it also makes things more positive because it’s not about disliking things.
Daniel Burka
The idea here is that if you center a user’s interaction with an interface around a positive action, then that user is more likely to come away with a positive experience with that interface. In this way, digg focuses on the act of showing interest in a certain story or object. In this sense, there really is no negative aspect to digging. The bury feature isn’t meant to be an outlet for personal disapproval of a story. It’s meant for stories that aren’t appropriate for the site. If you don’t like a story, just don’t digg it. It’s that simple.
This simplicity has directly led to digg’s popularity. The ease with which users interact with the site opens it up to a wide audience. People may only read 20% of the words on a page on average, but plenty are willing to make a single click to show support for a story on digg.
As a side note, apparently if you bury with a purpose (i.e. specifying a story as innacurate or OK, This is Lame), your bury counts for more. Keep this in mind the next time you see a story that shouldn’t be on the homepage.